It's amazing what remarkable results can be accomplished
in a very short time period if the right strategies
and business development systems are employed.
Because
every business is different, each business will
experience different results. Here are a handful
of quick case studies to show you how it’s
happened for others:
“I
was ready to sell the store and get out of the
business, until I applied your suggestions
and got 17 new customers
in the first 10 days!”
I
originally got into this business as a partnership
with a dear friend of mine. We live in
a large town with lots of restaurants but that very
few offer home delivery services. If you want their
food on a take-out basis, you have to go there and
get it.
My
friend was very outgoing and approached the owners
or managers of several of the restaurants
and convinced them that if they would offer a home
delivery service, that they could increase their
customer base, and therefore, their profits. The
response was good, and we quickly established a pretty
good business for ourselves.
When my friend's husband employer transferred
him to another state, she and her family went along,
and our partnership was ended. Since I was the "activity" arm
of the business, and she was the one who did the
marketing and restaurant contact, our marketing slowed
to a complete stop while I attempted to do it all.
Your
suggestions to 1) Automate our marketing, 2) Sub
out the delivery process, and 3) Include lunch
deliveries to clubs and businesses during the day,
freed up my time and allowed me to do more of the
more important tasks. As a result, I took on a whole
new role in the business, my confidence increased,
and I picked up 17 new restaurant customers in the
first 10 days!
I
never realized how important it is to prioritize
activities, delegate (or subcontract) the ones that
are less profitable or less desirable, and focus
on what brings in the profits. Instead of giving
up and wanting to sell the business, I am now back
in full force and am going after new customers as
fast as we can grow!"
Lois
Ferguson, Owner
Make-It-Easy-On-Yourself
Restaurant Delivery Service
“Our
conversion of leads to sales increased
from 12%
to 77%...”
Our
business was increasing on an annual basis at what
we considered to be an acceptable rate
- about 8% per annum. After meeting seeing how, with
a few tweaks to our existing systems, the implementation
of a few things we weren't
doing, and really, very little extra time or effort
on our collective parts, we could significantly change
the profitability of our company.
Bill
Thomas, our president was skeptical at first, but
the rest of the staff pressured him into
at least letting us try some of the suggested
strategies. The result? We not only increased the
number of leads we generated by 22%, but we increased
the number that we converted into actual sales from
12% to 77%. When you consider that that 77% is on
top of the additional 22% increase in leads, it adds
up to a very nice increase in profits.
That
increase was enough to convince Bill to let us
move ahead with the full consulting
program, and we expect to see real big improvements
in our bottom line profits by the end of the year."
Jack
Peters, Section Manager
Backman Productions, Inc.
Software Production Company
“$9,700
in additional sales in the first 30 days!”
One
of the hardest things to do is to convince doctors,
dentists, chiropractors and health-care
providers to turn their billings over to an outside
source. They think they can do the job in-house cheaper
and maintain control.
The
real facts are, we can do the job for them on an
out-sourcing basis for about what it costs
them to do it in-house, and we have a much better
collection rate than they do, because their patients
are dealing with an outside source, rather than someone
they know and see in the office every time they visit.
One
of the many suggestions was to offer
a 60-day trial of our services to our
prospects on a completely risk-free basis. The idea
was to measure what the dollar amount of collection
was, as well as the percentage of accounts collected,
and compare how we performed for those 60 days against
any other 60-day period of the prospect's choice.
If
we couldn't out-perform what they did, there would
be no charge to them. But if we did improve
the dollars and percentage collected, they would
pay us a percentage of the increase we generated
for them.
We
took on 7 new clients as a result of that offer,
and in several cases we didn't have to wait
the full 60 days to see the results. In the first
30 days alone, we generated an additional $9,700
in new income. This program works, and we are in
the process of implementing the other strategies
and suggestions in our business."
Bryan
Miller, President
Billings Services, Inc.
Medical/Dental Billing Services Company
